Bijzonder is a social organization which works with care institutes, suchas Bartiméus and Leger des Heils (The Salvation Army), to create beautiful products and change the perception of how people see disabled patients (ranging from blindness to mental disabilities) at these care institutes.
Bijzonder had made products in the past, but these were ugly, badly designed and poorly marketed, leading to slow sales and a worse perception of the makers. Bijzonder contacted my school and asked for a team of designers to help them improve and grow. We formed a group from various fields, such as fashion designers, product designers, and spacial designers, and brainstormed how to tackle this problem.
My team and I decided to start by splitting the project into two main tasks; the first focusing on creating a foundationalbrand identity and the second focusing
on improving the existing products and creating new designs.
The core value of the brand is the people behind the products. We, therefore, worked with the care institutes to find the heart of what Bijzonder is.
The identity needed to be flexible fornew designers to work with while strong enough to remain recognisable. I was inspired by the Hillary Clinton campaign logo in how it constantly changes based on the context. We then designed a website which was easily updatable for Bijzonder while focusing on the stories behind each product and its maker. Each product hasa unique QR Code which links to a certain page on the website telling the story of the person who made it, creating a personal more human experience while cutting down on print costs.
Together we created products which were simple and easy to build and designed worksheets and templates to help them if they ever became lost or confused.
The majority of the work was based on making molds, tools, and worksheets for the institutes to follow that were tailored to each institute’s difficulties as well as creating a foundation and guidelines for the next wave of designers to take over and work upon.