The yearly design EXPO at the HKU is one of the most significant events which the University of Arts in Utrecht hosts. I was asked to create the assets that would promote the event and invites for the various third party members.
As the event displays the work from awide range of disciplines, I decided tofind something that connects all formsof design which, to me, is the creative process. To visualize the creative process which I believe it to be flexible, whispy and made of organic forms that mingle and reform.
By observing and mimicking ink within water, I was able to achieve something I believe to feel like the forming of an idea. I then deformed and edited the various ink graphics to form the letters, using the liquid tool in Photoshop.