Golgi

The Design Expo at the HKU is an important annual event hosted by the University of Arts in Utrecht. I was tasked with creating assets to promote the event and invitations for third-party members. Since the event showcases work from many disciplines, I wanted to find something that unites them all: the creative process. To visualize this process, I chose flexible, wispy, organic forms that move and reform. By observing and mimicking ink within water, I was able to create something that resembles the formation of an idea. I then deformed and edited the various ink graphics to form the letters.