Will Neeteson is an artist and designer working in illustration, bookmaking, painting, visual and graphic design and digital products.

Believing in the connection between discipline’s, Will’s work navigates the intersection of art and design. As a storyteller, Will aims to find the core of heavy, emotional subjects and tell them with a simple elegance. His first book, the Boy and the Star, was written and illustrated in 2018. He is currently working on new ideas.

Will began his career freelancing while studying fine art, creating images, logos, and designs. He soon expanded his skill set to include 3D asset creation and product design for interior and architectural firms. In 2017, he spent a year in Florence working as an in-house graphic designer at GUESS!. He continued his freelancing, with clients ranging from Google to the Municipality of Amsterdam. From 2020, Will joined Sail (now Muddy), a San Francisco-based startup focused on the future of the web, where he was the principal designer responsible for the entirety of the visual and interactive design.

His original works have been exhibited at numerous locations, including galleries in Milan, Italy and Utrecht, NL. In 2018, he graduated with Honours from the University of Utrecht with a degree in Fine Arts and Design, and a year later, he earned a Master's in Digital Design from the University of Amsterdam.

Will grew up in the UK and now divides his time between Amsterdam, NL, and Palermo, Italy.

Will Neeteson Headshot


Publication enquiries
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I'm currently available for new client work, please get in touch if you’d like to discuss a project or collaboration.

I offer Illustration, Brand Identity, Website and Product Design on project basis.

Current work

  • Fruitslagers
    Website and theme system
    Mar – May 2024
  • Router
    Identity, logo and product design
    Feb 2024

Recently completed

  • Frameset
    Product design
    Feb – March 2024
  • Muddy
    Identity, illustration and iconography
    Feb – March 2024
  • Isoschild
    Identity, website and illustrations
    Jan – March 2024
  • Voedselstation
    E-commerce site
    Oct 2023 – Feb 2024
  • Muddy
    Startup animation and splash site
    Jan – Feb 2024

Career Highlights

  • 2013 – Now
    Studio of Will Neeteson
  • 2021 – 2023
    Founding designer at Sail
  • 2020 – 2021
    Partner at Studio Kiri (Acquired by Sail)
  • 2020 – 2022
    Lead designer and developer of CrowdBuilding
  • 2019 – 2020
    Mentor at the Master Digital Design programme (Amsterdam University)
View Full CV