Products
A small, independent practice working across art, design, and digital craft. From identities and campaigns to books and products, the studio helps founders and teams shape ideas into clear, expressive visual worlds — with curiosity, care, and a sense of play.
I’m an artist and designer working across illustration, bookmaking, painting, visual and graphic design, and digital products. My work sits somewhere between art and design — a space where ideas turn into stories and stories into form.
I began freelancing while studying Fine Art, creating images, logos, and visual identities for small clients. Over time, my practice expanded to include 3D design and product work for interior and architectural studios. In 2017, I spent a year in Florence as an in-house graphic designer at GUESS!, before returning to freelance collaborations with clients including Google and the Municipality of Amsterdam.
From 2020 to 2024, I worked as Principal Designer at Sail (now Muddy), a San Francisco-based startup focused on the future of the web. There, I was responsible for the entire visual and interactive direction — shaping how the product looked, felt, and communicated.
Through my artistic practice, I explore storytelling, empathy, and human emotion. I believe in the power of simplicity — that even the heaviest subjects can be expressed with clarity and grace. My first illustrated book, The Boy and the Star, was created in 2018, and I continue to develop new ideas and narratives that connect the emotional and the visual.
My work has been exhibited in Milan and Utrecht. I hold a Bachelor’s in Fine Art & Design (Honours) from the University of Utrecht and a Master’s in Digital Design from the University of Amsterdam.
