Projects

After successfully launching the desktop version, Muddy approached me to design their mobile experience. Collaborating closely with engineers, I developed an app that perfectly complements its larger screen sibling. The mobile app includes custom interactions tailored to optimise the smaller screen and touch capabilities.

A collection of animations created to showcase various features of the Muddy app.

Frameset, an inspiration platform for filmmakers, contacted us to design their new product, specifically tailored to create online film proposals. Collaborating closely with Kent de Bruin, we envisioned a UI inspired by camera interfaces, aiming to resonate with filmmakers and feel like a natural extension of their everyday tools. This approach was intended not just to enhance functionality but also to imbue a sense of familiarity and ease of use for professionals accustomed to camera equipment.

I was contacted to create a new logo which took the simpleness of the original and updated it to reflect the tools more advanced capabilities and improve brand recognition. The logo is built of three parts, each part derived from the original whale tail.

Muddy is a multiplayer browser that lets you create shared views with your favorite apps. It's the web, messaging, and intelligence for ambitious teams.

Illustrations, logo, identity and website for eco-insulation company.

For the product launch, I helped create a dynamic, attention-grabbing campaign that included web and social media assets, as well as promotional materials aligned with Muddy’s brand identity. The messaging in the campaign focused on Muddy’s core value: helping teams work smarter, not harder, through shared experiences on the web.

Together with Bas van Bentum, we created a Shopify theme for Voedselstation. Inspired by crates, this ecommerce site emphasizes the stories and creators behind the products.

A collaborative canvas for communicating, exploring and sharing the web.

Alphi enables websites to securely connect to external APIs. In 2019, I contacted Joel, Alphi's founder, to see if it would be suitable for the CrowdBuilding project. At that time, Alphi was known as Middlelink and still in beta phase, but its potential was evident: a powerful, low-code solution for building web apps. Since then, Alphi has grown significantly. They have released new features, streamlined their editor, and applied lessons learned from projects such as CrowdBuilding to create a lowcode tool that enables users to create powerful, functional apps and middleware.

Space&Matter is one of the leading architecture firms in the Netherlands, widely recognised for its innovative approach towards tackling complex urban challenges. Their expertise has made them a sought-after partner among government officials, project developers, and community leaders. We worked with Space&Matter to craft a new website and brand identity which resonates with their projects, ambitions, and forward-thinking vision.

In the Netherlands, housing construction is mainly organised top-down, with commercial market parties determining what is built. This results in many homes being built for financial gain rather than optimal living quality and sustainability. These homes are often only suitable for stereotypical households and do not take into account new forms of living.

Just Haasnoot, a renowned Dutch interior design studio, specialises in curating timeless interior pieces, designs, and art. They approached us to create a website and webshop that aligned with their brand and vision. We created an easily maintainable store system, built on a foundation that allows Just Haasnoot to scale for increased complexity in the future. To give their team flexibility in managing their web presence, we provided a powerful and customised content management system (CMS).

Collaborating closely with their developers, I designed a UI system to simplify extensive data display. Post-launch, Ceeyu secured successful funding.Ceeyu approached me to design their identity, a series of illustrations and the UI of their upcoming security product. Working closely with their developers, I created a UI system which focused on simplifying the vast amount of information that was required to be shown. After launch, Ceeyu went on to raise a successful round of funding.

The Wall Printing Company focuses on creating large, highly detailed images for various surfaces. I played a major role in shaping the brand by helping with the name, visual identity, website, and asset creation tool.

The increasing prevalence of falls in the ageing population is a serious threat to life expectancy, wellbeing and healthcare costs. BSAFE is an app which records of footage of a patients walking pattern and analyses whether they have an elevated chance to fall. While strategies to prevent fall incidents exist, very few vulnerable patients present themselves to a doctor for fall prevention and not many clinicians are able to detect fall risk by eye. Subtle, yet noticeable, movement patterns in the walking cycle can be recognised by a smartphone. Once recorded, these movements are analysed using machine recognition and graded upon likeliness of falling. By relying on timely detection of these aberrant movements, the patient can be diagnosed and helped before the incident occurs.

For the past decade, MOSS Sailing has been the most highly-regarded Royal Yachting Association (RYA) training centre in the Netherlands. After training hundreds of students, sailing in various parts of the world, and participating in sailing challenges, MOSS Sailing has become a highlight in many sailors' journeys. In addition to developing MOSS Sailing's visual identity, I also designed and created the website, signage, newsletters, communication materials, and other materials for the brand.

For Google's Nest Hub, I worked with the Google X team in exploring how voice support could benefit older people. Our research indicated that many elderly individuals hesitate to ask for help because they fear being a burden. We learned that while family and friends are usually eager to assist, they often don't know when help is needed. To address this, we developed a solution that allows elderly users to send precise requests to their entire network, rather than relying on a single person. This approach helps them communicate their needs effectively without feeling like they are imposing.

Custom identity, website and product design for a social organisation changing the perception of how people view disabled patients.

I was tasked by Rightware to design an intuitive app for an advanced vehicle using Kanzi software. My goal was to simplify the interface to control basic car functions—from window adjustments to temperature settings—making each screen function as an easy-to-use button. After initial trials, I prioritised practicality, ensuring the design would be feasible within five years. The integration of smartphone and onboard display posed a challenge. Initially focusing on the onboard display, I found the smartphone essential for complex inputs. Therefore, the onboard display was streamlined for simple tasks, while the smartphone managed detailed functions like car unlocking and data entry. This approach resulted in a straightforward and effective user interface.