Google Reach
Helping the elderly ask for help without feeling like a burden
Product and identity work for Google Reach — a concept designed with GoogleX to help the elderly communicate needs effectively to their network without feeling like an imposition.
Older people often stop asking for help because they don’t want to be a burden. Reach, designed with GoogleX, makes asking easier.
Requests come in three simple types, Help me, Show me and Teach me, plus a clear task like ‘teach me how to FaceTime’. Family and neighbours see exactly what’s needed and accept with a tap. It works by voice on a Nest Hub as well as on a phone, with a warm identity that never feels like a medical app.
