ANWB Smart Switch
Recognising the shift towards multi-modal travel, increasing market competition, and the need for stress-free transitions between transport modes, ANWB is expanding their focus beyond cars. I worked with ANWB to identify a commuter's pain point and design a solution that could be integrated into their current “Onderweg” app.
The modern commuter often faces a series of challenges during their daily transit, especially during moments of transitioning from one mode of transport to another. It is in these 'moments of switch' where uncertainties, such as unexpected cancellations or crowdedness, can disrupt the seamless flow of the journey.
After breaking the problem down, we identified four areas where improvements could be made. First, ensuring that commuters can easily find their way to the next mode of transport. Second, providing answers to travel-related questions to assist with better decision-making while on the move. Third, keeping commuters informed about cancellations, weather conditions, and crowd levels, both natively and in Augmented Reality (AR) mode, so they can adjust their travel plans in a timely manner. Lastly, offering personalised recommendations and deals to help commuters make effective use of waiting times.
