ANWB Smart Switch
Recognising the shift towards multi-modal travel, increasing market competition, and the need for stress-free transitions between transport modes, ANWB is expanding their focus beyond cars. I worked with ANWB to identify a commuter's pain point and design a solution that could be integrated into their current “Onderweg” app.
The modern commuter often faces a series of challenges during their daily transit, especially during moments of transitioning from one mode of transport to another. It is in these 'moments of switch' where uncertainties, such as unexpected cancellations or crowdedness, can disrupt the seamless flow of the journey.
After breaking the problem down, we came up with four area's where we could improve:
- Ensures commuters always find their way to the next mode of transport with ease.
- Provides answers to any travel-related questions, aiding in better decision-making on-the-go.
- Keeps commuters informed about cancellations, weather conditions, and crowd levels natively and in Augmented Reality (AR) mode, allowing for timely adjustments to travel plans.
- Offers personalised recommendations and deals to make effective use of waiting times.
Recognising the shift towards multi-modal travel, increasing market competition, and the need for stress-free transitions between transport modes, ANWB is expanding their focus beyond cars. I worked with ANWB to identify a commuter's pain point and design a solution that could be integrated into their current “Onderweg” app.