Dana Ly
Defining a visual identity for a career coach
- Brand Identities
Visual identity for a career coach brand.
Dana Ly is a career coach on a mission to help 10,000 Canadians find their dream job. She needed an identity that feels personal, not corporate, across social, courses and community.
The logo is a D in three strokes with an arrow at its centre, a letter that looks ready to move forward. Soft, grainy gradients in pink, violet and coral replace the usual coaching blues, and clean type lets her own voice lead.
Dana Ly is a career coach on a mission to help 10,000 Canadians find their dream job. She needed an identity that feels personal, not corporate, across social, courses and community.
The logo is a D in three strokes with an arrow at its centre, a letter that looks ready to move forward. Soft, grainy gradients in pink, violet and coral replace the usual coaching blues, and clean type lets her own voice lead.
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