I developed the brand identity, logo and wordmark, splash site, and strategic foundation for American Terawatt, working closely with American Terawatt’s founder – Ron. The brand was built for trust, longevity, and quiet authority — favouring clarity over flash and substance over trend.
Designed for seasoned professionals in American energy and infrastructure, the identity rejects Silicon Valley minimalism in favour of a proudly American character. The visual language draws on mid-century US utility emblems and industrial monograms, combining bold, line-based geometry with calm symmetry. The result is a mark that feels strong, timeless, and confident — a brand built to last and designed to earn respect.
