Journal
Long-form notes on design, code, products and culture.
#Playlist
Building
Doodle
Essay
Subscribers only Time Capsule 2 – Moonshot
Butterfly effect
Send artefacts and lessons back to 1994
Her
A six-part series, each about sending an artefact back to 1994.
Playful Code
How many smart devices have you interacted with today? Whether you woke up to your smartphones alarm, checked into the train using the digital gates or visited your daily websites chances are you used a digital device.
Time Capsule 1 – The Butterfly Ballot
Send six artefacts and lessons back to 1994
The Useless Machine - part two
A two part series documenting the process of designers Jolijn Friederichs, Rowan Verbraak and Will Neeteson.
The Useless Machine - part one
A two part series documenting the process of designers Jolijn Friederichs, Rowan Verbraak and Will Neeteson.
Interview
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Occasional essays on design, code and culture — no spam.
Journal
Scribble – March Edition
Where is the value of art? Is it in the skill of the artist, the time and dedication to the medium? Is it to the concept, viewpoint of the artist or message told? Or is it simply the thing itself?
Scribble – February Edition
Recently, I stumbled upon a photo of Akira Toriyama, the creator of Dragon Ball, playing Dragon Quest with his son sometime in the late ’80s. Instead of spending the evening working, I found myself downloading the Dragon Quest III remake, hoping to recapture a sliver of my ’90s childhood. There’s something strangely magical about old games. Pixels are just tiny dots of colour—on the Game Boy, you could count each one individually. In essence, they’re just little blocks on a screen that change—b
Scribble – December Edition
Hi friends, Last day of the year – Always a little sad for the time passed mixed with optimism for whats to come. I’m writing this from sunny Italy, overlooking mountains, the ocean, and the faint sound of fireworks in the distance. As I look back, I realise what a whirlwind it has been. This year didn’t turn out as many of us hoped—often feeling as though the world is leaning further into hate—but I’ve seen first-hand how each of us can make a real difference. Art, in all its forms, remains a
Scribble — (Late) October Edition
Hi friends, It’s taken me a day to process exactly what I want to say about the election results. Here in Europe, the polls closed around midnight, so I went to bed feeling optimistic. I truly believed that good would prevail—that the American people would come together to vote for someone who would move the country (and to a lesser extent, the world) forward. While my perception of “good” is, of course, subjective, it’s hard to argue when the alternative is fuelled by hate and ignorance. Thro
Journal — September Edition
Hello friends. This is the first post after returning from my summer holiday, which I only realised I needed a couple of days in. At first, I was antsy—checking emails, preparing ideas and notes—things that really didn’t matter. I missed the work and yearned for it. It gives me purpose, small dopamine hits whenever a task is completed. It was only after a few days that I truly began to relax. I noticed my speech becoming more slurred, and I felt dazed and slow. We ate happily, lounged about, an
Journal — July Edition
An old school friend contacted me out of the blue, inviting me to a reunion. I hadn't seen most of my old classmates for more than ten years and was a little apprehensive but agreed to go. Sadly, the reunion was canceled. However, it made me reflect on myself and my work in a more holistic way.
My most used digital tools
The tool doesn't make the artist, but it does help.
Traveling
People stream out, fusing together in a wave. Faces - a blur as they mingle and weave between one another. Each with a look of worn distain.
Subscribers only Liminal Space
There's something quite special about traveling at night by train. The world is darker, quieter. Things are being tided up and put away. There is a calmness to it all.
Reflecting on Focus
For the last 10 years I have been freelancing in practically every discipline of design. Starting in my late teens I would take any work I could find, scrounging for cash and hungry for experience.
Subscribers only A new page
News
Squizzi Begins Printing Its First Label
Finally seeing this one come to life, the first label for Squizzi is being printed this week. Designed by me, inspired by the simple honesty of Japanese mayo packaging.
Now a certified Webflow expert
Happy to share that Studio of Will Neeteson is now a Webflow Expert!
Creating a personal social platform
Instead of working in isolation, this series will involve you in the thought process behind designing and building a small platform. Together, we’ll explore how things develop and determine what works.
Kiri Acquired
