Mascot, identity, and product site for an AI content platform
Tella rolls out a refreshed set of icons alongside a wider design update across the product.
Custom Next.js booking platform for a sailing school
Brand identity refresh for the all-in-one screen recorder
Marketing site refresh for an AI-native accounting platform
Climascapes is a platform allowing students, architecture studios, researchers and governments to explore and create nature based solutions.
Finally seeing this one come to life, the first label for Squizzi is being printed this week. Designed by me, inspired by the simple honesty of Japanese mayo packaging.
A social enterprise that connects great communicators with organisations working for a better world.
American Terawatt is dedicated to strengthening and modernising America’s electricity network.
Brand identity, packaging and ecommerce site
A new kind of agency intelligence platform.
Visual Identity and Dual Website Design
Scaling the Platform
Where is the value of art? Is it in the skill of the artist, the time and dedication to the medium? Is it to the concept, viewpoint of the artist or message told? Or is it simply the thing itself?
On nostalgia, pixel games, and chasing childhood wonder in your 30s — plus updates on CrowdBuilding, MOSS, and the new studio move.
Healthcare-focused private equity firm committed to long-term collaborations with exceptional businesses and their founders
A wine born from friendship, distance, and return.
A year-end reflection from Italy — looking back on a whirlwind year, guarding creative time, and setting intentions for 2025.
Processing the U.S. election results from Europe — on the role of creative voices as moral compasses in uncertain times.
Happy to share that Studio of Will Neeteson is now a Webflow Expert!
Returning from summer holiday recharged — on learning to work less but more focused, plus project updates on CrowdBuilding, MOSS, and Scribble.
Improving studio processes — from finding clients and pricing to contracts and communication, plus updates on CrowdBuilding and Scribble.
The tool doesn't make the artist, but it does help.
Instead of working in isolation, this series will involve you in the thought process behind designing and building a small platform. Together, we’ll explore how things develop and determine what works
People stream out, fusing together in a wave. Faces - a blur as they mingle and weave between one another. Each with a look of worn distain.
Defining Sail's visual identity — from the 'Sail, don't surf' mantra to stationery-inspired UI, custom icons, and skeuomorphic details.
Designing the Megabar — a simple method of exploring and saving the web in Sail.
A multiplayer browser for teams — product, brand, and launch.
Identity and photography
AI-driven writing assistant
Illustrations, identity and website
Brand identity
E-commerce site for a cooperative
Occasional essays on design, code and culture — no spam.
Logo design for two-way data syncing tool
A collaborative canvas for communicating, exploring and sharing the web.
There's something quite special about traveling at night by train. The world is darker, quieter. Things are being tided up and put away. There is a calmness to it all.
For the last 10 years I have been freelancing in practically every discipline of design. Starting in my late teens I would take any work I could find, scrounging for cash and hungry for experience.
Identity, packaging and website
Giving Shape to a New Low-Code Tool for the Web.
Proof of concept interface for healthcare app
Logo design and branding
Online proposals tool for filmmakers
Product, identity, and landing page design
Turning Collective Housing into a Digital Platform
E-commerce site for interior design studio
Book design for Midterm document
It was a hot night. The type of heat which seeped under your skin and boiled from within.
Seamless mobility flow
Identity, website and product design
Visualising depression in VR
Appeal to their network with precise requests
Send artefacts and lessons back to 1994
A six-part series, each about sending an artefact back to 1994.
Why designers need to understand code — on bridging the gap between design and development, and how coding is becoming essential creative literacy.
Send six artefacts and lessons back to 1994
A two part series documenting the process of designers Jolijn Friederichs, Rowan Verbraak and Will Neeteson.
Packaging exploration
Identity and interface for backend tooling
Streamlining energy transition innovation
Award-winning identity and website
Website for real estate agency
UI/UX exploration
Website design for architecture firm
Identity and website
Illustration for conference and stickers
Future vehicle interface exploration
