SOWN logo
ProjectsArchiveBlogContact

Designer and creative technologist crafting digital experiences that blend thoughtful design with innovative technology. Specializing in products, websites, and brand identities.

HomeProjectsArchiveBlogAboutContact
American Terawatt

American Terawatt

American Terawatt is dedicated to strengthening and modernising America’s electricity network. Vast amounts of power are lost before it ever reaches the customer — a challenge the company is determined to fix by improving connections, reducing waste, and ensuring reliable delivery across the nation.

Brand IdentitiesBooksCampaignsConceptsMotionPackagingPhotographyProductsVisual ArtWebsites

Accepting new projects

hello@willneeteson.com
InstagramLinkedIn

Concepts 3

Early visual explorations and storytelling to clarify ideas and align teams.

Boy and the Star project thumbnail
Books

Boy and the Star — Illustrated picture book

Muddy Launch Campaign – Product launch assets project thumbnail
Brand Identities

Muddy Launch Campaign – Product launch assets

Tour de Tietema – Illustration for conference and stickers project thumbnail
Concepts

Tour de Tietema – Illustration for conference and stickers

Brand Identities 22 Books 2 Campaigns 9 Concepts 3 Motion 5 Packaging 5 Photography 0 Products 26 Visual Art 1 Websites 15

what will
we make

© 2026 Will Neeteson. All rights reserved.